The story doesn’t match what you sell.
StrikeOut’s buyers read prevention through the language of protection. The fix was a category position and an evidence discipline, then the brand and site to carry them.
See it in StrikeOut · Based in Texas. Working with clients everywhere.
Find what’s in the way.Build what moves the business.
EWH Consulting is a strategic growth and business operations practice led by Emily Workman Harris. Each engagement starts with the problem under the request, sets what comes first, and carries through to the strategy, brand, systems, and tools that fix it.
Business needs
What often sits under the request.
Each one looked like a design or marketing job at first. Each one was a business problem.
The request isn’t the real problem.
An artist asked for a website. Underneath were four problems: documentation, identity, a collector path, and a scattered audience. The fix was a studio system.
See it in Artificial Red StudioGrowth outran the structure.
Lids & Tees had the relationships and the market. Pricing, inventory, and follow-up ran on memory. The fix started with a pricing tool built for daily quoting.
See it in Lids & TeesService pillars
Five areas, one connected practice.
Each pillar is backed by published project work or by clearly identified career experience.
- 01
Strategy & Planning
- Business audits and strategy
- Operational roadmapping
- Go-to-market planning
- Competitive positioning
- 02
Brand & Identity
- Brand architecture and identity
- Visual identity and messaging
- Content strategy
- Customer experience
- 03
Sales & Growth
- B2B sales strategy
- Sales enablement
- Buyer persona development
- CRM implementation
- 04
People & Organizational Development
- Talent acquisition strategy
- Employer branding
- Employee engagement and retention
- Learning and development paths
- 05
Digital & Infrastructure
- Website strategy, audit, and build
- Digital infrastructure and analytics
- NFC and link systems
- Client-ready deliverables
Portfolio
Selected Work
Strategy carried through to execution, across client engagements and a founder-owned business venture.
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TOUCH·POINTFounder-owned business ventureMost business cards end up in a pocket.
Paper cards and generic link pages carry no story. The contribution: a discovery-led service, a brand system, and custom pages opened by NFC.
- Service development
- Discovery design
- Digital experience
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StrikeOut, LLCClient engagementHow do you sell prevention to a market trained to buy protection?
Buyers read prevention as protection. The contribution: a category position, a brand system, a live website, and sales materials.
- Positioning
- Brand system
- Website
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Artificial Red StudioClient engagementThe brand was already there. It just needed a system.
A website request was four problems at once. The contribution: one studio system for documentation, identity, collectors, and audience.
- Brand identity
- Website
- Cataloging
-
Lids & TeesClient engagementThe Work Started Before the Brief Did
Growth had outrun pricing and follow-up. The contribution: a five-area business review, a phased roadmap, and a pricing calculator.
- Business review
- Roadmap
- Pricing tool
A separate, founder-owned business: custom personal and company pages, opened with a tap of an NFC card or a shared link.
Visit touchpointcard.comThe Carry-Through Method
Strategy that doesn’t stop at the recommendation.
Four steps. Scope decides which ones an engagement needs; most of the value is in not stopping after the second.
What is really in the way?
Look past the request to the problem underneath.
- Outputs
- Audits, operating scans, discovery conversations, a problem statement.
- Seen in the work
- StrikeOut audit: a credibility problem, not a design one · Lids & Tees five-area scan · Artificial Red Studio’s four connected problems
What comes first, and what do we claim?
Choose the position, the audience, and the first move.
- Outputs
- Positioning, buyer priorities, roadmaps, claims rules, evidence tiers.
- Seen in the work
- StrikeOut prevention position and three buyers · Lids & Tees three-phase roadmap · ARS rule: no category borrows another’s authority
What does it look like, and does it work?
Make the brand, pages, and tools, and test them.
- Outputs
- Brand systems, websites, calculators, collector records, risk memoranda.
- Seen in the work
- strikeoutllc.com, eight pages live · Lids & Tees pricing calculator · ARS studio site and catalog schema · two TOUCH·POINT client pages
How does this keep running?
Leave it measurable, documented, and owned.
- Outputs
- Analytics setup, pipeline design, content records, status ledgers.
- Seen in the work
- StrikeOut Tag Manager defect found and fixed · pipeline with human approval · TOUCH·POINT Master Content Documents
Professional background
Experience Behind the Work
Commercial recruiting, people leadership, systems implementation, and now consulting.
Before EWH Consulting, Emily Workman Harris spent more than a decade in commercial recruiting and people leadership, including Director of People, Talent Identification & Development for a 250-person agency practice. That work meant reading the real need behind a request, rolling out hiring systems, and reporting to leadership on what was working. Earlier roles in media, marketing, and sales shaped how positioning has to fit the buyer.
Next step
Start a conversation about what’s next.
A growth goal, a new venture, a planned initiative, or a problem that hasn’t been named yet. Replies come within one business day.